Google Ads that optimize for revenue. Not clicks.
Anyone can buy clicks. We wire Google Ads to your CRM, feed every closed job back into the auction with its real dollar value, and let the algorithm hunt for the customers who pay — remodels over repairs, retainers over one-timers.
Where ad budgets leak
Most local accounts are set up to generate activity, not income. Three defaults quietly burn the budget:
Optimizing for the wrong event.
Most accounts optimize for form fills and calls — events that cost money. Nobody tells Google which of them turned into paid work, so it buys more of the cheap ones.
Smart bidding, starved of data.
Google's AI is excellent at finding more of whatever you feed it. Feed it nothing but top-of-funnel leads and it perfects the art of spending your budget on them.
Reports that end at the click.
CPC, CTR, conversions. Not one number an owner actually needs: what a paying customer costs, and what they're worth.
What's inside the management
One flat fee covers the build, the loop and the reporting. Ad money goes straight to Google, in an account you own.
Campaign architecture
Search, Performance Max and call-only campaigns split by service line and intent — emergency vs project work, high-ticket vs fill-in jobs.
Offline conversion tracking
GCLID capture on every lead, CRM sync, and closed jobs uploaded back to Google with real values — the loop that teaches the algorithm what a customer is.
Call tracking
Dynamic tracking numbers tie every call to its keyword and campaign. Recordings and outcomes flow into the same loop.
Revenue dashboard
Cost per booked job, average ticket and ROAS on paid revenue — live, by campaign. Not a PDF once a month.
Flat monthly fees. No percentage of ad spend. Month to month.
Get calls while you sleep.
Google Ads puts you in front of people when they're ready to hire. We turn your ad budget into booked jobs — and feed every closed job back into Google so it learns what a paying customer looks like.
- Google Search & Performance Max management
- GCLID capture and offline conversion uploads
- Value-based Smart Bidding, negatives, call review
- Meta Ads tracked to booked jobs
What changes when Google knows who paid
Every ad click gets a unique ID (GCLID). It rides along with the lead into your CRM, and when the job is booked, done and paid, the invoice value returns to Google matched to that exact click. Google Ads treats those values as the ground truth and starts bidding toward searches, times and audiences that look like your paying customers.
This is the same mechanism national advertisers use — most local agencies simply never build it, because it takes CRM work, not just ad work. It is the core of everything we do, included in every engagement.
The full mechanics, step by step: offline conversion tracking guide.
See how easy it is to get started with us
Whether you choose one service or the whole system, we keep the process efficient for you and your business.
Quick Intro Call
A 20-minute call to learn your goals, your call flow and where the money is leaking.
Audit + Proposal
A written revenue-leak report and a clear proposal — whether or not you sign.
Onboarding + Wire-up
Tracking, GCLID capture, CRM connection and the offline-conversion pipeline.
Launch
Campaigns go live with call tracking. Dashboard starts filling from day one.
Monthly Reporting + Adapt
Google gets its closed-job signals; we shift budget toward what books and pays.
Common questions
Do you take a percentage of ad spend?
No. Flat monthly fee, and ad money goes straight to Google in an account you own. Our incentive is your results, not your budget size.
Can you fix my existing account instead of rebuilding?
Usually yes — history has value. We audit first, keep what performs, rebuild what leaks, and wire the loop into whatever survives.
What budget do I need?
Most local accounts run well between $1,500 and $5,000 a month in media. We will tell you honestly on the intro call if your market needs more — or less.
How fast do results show?
Data from day one, first optimizations within weeks. The loop compounds: by month two or three Google has enough closed-job signals to visibly shift what it buys.
Let's talk about what's possible for your business.
A 20-minute intro call, then a written revenue-leak report. No obligation.