Marketing for builders that ends in signed contracts.
A kitchen-remodel lead and a $500 handyman call cost you the same click — until Google learns the difference. We run Google Ads, Local Services Ads and Local SEO for construction companies, and feed every signed contract back into the algorithm, so your budget chases homeowners who actually build.
Big contracts. Blind ad budget.
Construction has the longest sales cycle and the biggest tickets in local business — and the default ad setup ignores both.
Every lead looks the same to Google.
A $250,000 custom-home inquiry and a fence-repair call are identical conversions in a default setup. The algorithm happily fills your pipeline with the cheap one.
The sales cycle hides the truth.
A contract signs 6–10 weeks after the click. By then nobody remembers which campaign started it — so budget keeps flowing to campaigns that produce estimates, not contracts.
Estimates go cold without follow-up.
You're on site all day. The homeowner who asked for a quote on Tuesday books with whoever called back first — and it usually isn't you.
One system built for how construction actually sells
Long sales cycles, big tickets, trust-sensitive customers. Everything we run is wired for that.
Google Ads
Search and Performance Max campaigns for remodels, additions and custom builds — with signed contracts and paid milestones fed back into Google as offline conversions.
Google Local Services Ads
The Google Guaranteed badge at the top of search — homeowners filter by it exactly where trust decides. We handle screening, ranking and lead disputes.
Local SEO
Google Business Profile, reviews and location pages that put you in the map pack for “remodeler near me” — calls you don't pay per click for.
Websites
A portfolio-driven site built to book estimates: project galleries, financing info, click-to-call — and closed-loop tracking wired in from day one.
Flat monthly fees. No percentage of ad spend. Month to month.
We track the click all the way to the signed contract
Every visitor from an ad carries a unique click ID (GCLID) and sees a tracking phone number. The estimate request lands in your CRM with that ID attached — and when the contract signs six weeks later, the real dollar value goes back to Google, matched to the exact click that started it.
That changes what the algorithm optimizes for. Instead of buying more cheap “free estimate” clicks, Google starts bidding on the searches, neighborhoods and times of day that historically end in signed contracts. Your cost per lead may rise a little. Your cost per contract falls a lot.
The full mechanics are in our guide to offline conversion tracking for contractors.
See how easy it is to get started with us
Whether you choose one service or the whole system, we keep the process efficient for you and your business.
Quick Intro Call
A 20-minute call to learn your goals, your call flow and where the money is leaking.
Audit + Proposal
A written revenue-leak report and a clear proposal — whether or not you sign.
Onboarding + Wire-up
Tracking, GCLID capture, CRM connection and the offline-conversion pipeline.
Launch
Campaigns go live with call tracking. Dashboard starts filling from day one.
Monthly Reporting + Adapt
Google gets its closed-job signals; we shift budget toward what books and pays.
Builders ask us
Does Google Ads work for custom builders with six-figure projects?
Yes — it's where the loop matters most. Fewer, better leads beat volume: we optimize toward homeowners whose searches, budgets and neighborhoods look like your past signed contracts, not toward whoever clicks cheapest.
What about Local Services Ads for general contractors?
LSA puts the Google Guaranteed badge above regular ads and you pay per lead, not per click. Licensing, insurance and background checks are required — we run the paperwork and dispute junk leads so they get refunded.
Our jobs take months to close. How do you report on that?
The dashboard tracks the whole pipeline: click → estimate → contract → paid milestones. You see cost per estimate and cost per signed contract, and Google receives the conversion whenever it closes — even 90 days later.
We're slammed in season and quiet in winter. Can spend flex?
Yes. Month to month, flat fee, and budgets shift with your calendar — heavier when you need pipeline, lighter when the crews are full.
Let's talk about what's possible for your business.
A 20-minute intro call, then a written revenue-leak report. No obligation.