Meta ads that book jobs. Not just likes.
Google catches people who are already searching. Meta creates the demand — your finished projects, your crew, your offers, in front of homeowners in your service area before they ever type a search. It works when it's tracked like a sales channel, not a popularity contest.
Why “boosting posts” goes nowhere
Meta rewards advertisers who feed it good creative and real outcome data. Most local accounts do neither:
Boosted posts optimize for engagement.
Likes and reach feel good and book nothing. Without a conversion objective and offline outcomes, Meta finds you fans, not customers.
One ad, running for months.
Creative fatigues in weeks on Meta. Without a steady stream of fresh photos, video and offers, costs climb while results fade.
Leads that nobody calls in 5 minutes.
Meta leads are interruptive — they cool fast. A form fill called back the next day might as well not exist.
What we run for you
Creative, targeting, speed-to-lead and tracking — the four things that decide whether Meta pays.
Creative production
Ads built from your real material — job photos, before/afters, crew video, reviews — refreshed on a schedule so costs stay down.
Audiences & retargeting
Service-area targeting, lookalikes from your customer list, and retargeting of site visitors who almost called.
Lead forms + speed-to-lead
Instant forms wired to your CRM with automatic text-back in under a minute — because Meta leads cool in minutes, not days.
Conversions API loop
Booked and paid jobs flow back to Meta server-side, so the algorithm optimizes toward customers — the same loop we run on Google.
Flat monthly fees. No percentage of ad spend. Month to month.
Know what a customer costs.
We don't measure success in impressions. We measure it in booked jobs and paid revenue. One live screen shows cost per customer, average ticket, dispatcher conversion and return on ad spend — the numbers you decide with on Monday.
- Cost per lead → per booked job → per paid job
- Average ticket by campaign and source
- Estimate-to-signed and booking rates
- ROAS on paid revenue, weekly
The same closed loop — on Meta
Meta's Conversions API lets us report booked jobs and revenue back to the platform server-side, immune to browser and iOS tracking limits. Campaigns stop chasing cheap form fills and start finding people who look like your paying customers.
Meta is also where past customers live: reactivation offers, seasonal pushes and review-driven social proof run alongside cold campaigns from the same account.
See how easy it is to get started with us
Whether you choose one service or the whole system, we keep the process efficient for you and your business.
Quick Intro Call
A 20-minute call to learn your goals, your call flow and where the money is leaking.
Audit + Proposal
A written revenue-leak report and a clear proposal — whether or not you sign.
Onboarding + Wire-up
Tracking, GCLID capture, CRM connection and the offline-conversion pipeline.
Launch
Campaigns go live with call tracking. Dashboard starts filling from day one.
Monthly Reporting + Adapt
Google gets its closed-job signals; we shift budget toward what books and pays.
Common questions
Does Facebook actually work for local services?
Yes — for visual trades and offer-driven services especially. It fills the pipeline Google can only harvest. The discipline is follow-up speed and honest tracking.
What budget makes sense?
Most local accounts start at $1,000–$3,000/mo in media. Below that, learning is slow; we will say so honestly if your market needs a different plan.
Where does the creative come from?
From your jobs. Phone photos and short clips from the crew are enough — we edit, caption and brand them. No stock-photo ads.
How do you measure it?
Same dashboard as everything else: cost per lead, cost per booked job, revenue per campaign — with Conversions API feeding real outcomes back.
Let's talk about what's possible for your business.
A 20-minute intro call, then a written revenue-leak report. No obligation.