Marketing for home services that ends in booked jobs.
Home services live and die by the phone. We run Google Ads, Local Services Ads and Local SEO for phone-first companies — tile and flooring, plumbing, electrical, roofing, appliance repair, cleaning — and wire every booked, paid job back into Google so the next click looks like your best customer.
The phone rings. Then what?
In home services the gap between “lead” and “revenue” is measured in rings, callbacks and review stars. That gap is where ad budgets die.
Missed calls are paid-for losses.
62% of calls to small businesses go unanswered. A homeowner with a leak doesn't leave a voicemail — they call the next company on the page. Your ad paid for that customer either way.
Service calls train Google to buy service calls.
A $180 diagnostic visit and a $12,000 flooring install are the same “conversion” by default. Optimize for form-fills and you get a calendar full of the $180s.
Reviews and rankings drift.
The map pack decides who gets the after-hours emergency call. Without a review cadence and a maintained profile you slide — and pay per click to make up the difference.
The stack for phone-first companies
Answer every call, win the map pack, and teach Google what a good job looks like.
Google Ads
Emergency and project campaigns split and tracked separately — with booked jobs and invoice values fed back as offline conversions, per service line.
Google Local Services Ads
Google Guaranteed at the top of the page — the listing homeowners trust for urgent work. We run screening and ranking, and dispute bad leads so you get refunds.
Local SEO
Map-pack rankings, review velocity and service-area pages for every trade and town you cover. The calls you don't pay per click for.
AI Dispatcher
Optional add-on: an AI voice agent that answers in one ring 24/7, qualifies the caller and books straight into your calendar. Delivered with our AI Dispatchers team.
Flat monthly fees. No percentage of ad spend. Month to month.
From click to invoice — one connected loop
Tracking numbers and click IDs tie every call to its ad. The job gets booked, done and paid in your CRM — ServiceTitan, Housecall Pro, Jobber, even a spreadsheet — and the invoice value returns to Google attached to the click.
Emergency work optimizes toward speed-to-answer; project work optimizes toward ticket size. Two different plays, one dashboard: cost per booked job, average ticket and revenue per campaign, live.
Missing calls after hours? Read AI receptionist vs. answering service — the math surprises most owners.
Best of 2026 — an appliance-repair company on this exact stack
Pacific Appliance Solutions (Clark County, WA) — the appliance-repair business our team markets — earned BusinessRate’s “Best of 2026,” powered by Google Reviews, after a year on the system described on this page: every call answered, a steady review cadence, and ads optimized to booked jobs.
See how easy it is to get started with us
Whether you choose one service or the whole system, we keep the process efficient for you and your business.
Quick Intro Call
A 20-minute call to learn your goals, your call flow and where the money is leaking.
Audit + Proposal
A written revenue-leak report and a clear proposal — whether or not you sign.
Onboarding + Wire-up
Tracking, GCLID capture, CRM connection and the offline-conversion pipeline.
Launch
Campaigns go live with call tracking. Dashboard starts filling from day one.
Monthly Reporting + Adapt
Google gets its closed-job signals; we shift budget toward what books and pays.
Home service companies ask us
Which trades do you work with?
Tile, flooring, plumbing, electrical, appliance repair, roofing, garage doors, cleaning, restoration and HVAC — plus adjacent local trades. If your customers find you by phone, the system fits.
Do I need LSA if I already run Google Ads?
They occupy different real estate: LSA sits above search ads and charges per lead with the Google Guaranteed badge. Most trades should run both — the badge for trust and urgent calls, Ads for the project keywords LSA does not cover.
What if my crew can't answer during jobs?
Missed-call text-back is part of Automation, and the optional AI Dispatcher answers in one ring, 24/7, and books straight into your calendar. Every answered call is revenue you already paid to generate.
How fast until it works?
LSA leads can start within 1–2 weeks of verification. Ads produce data from day one and improve as the loop feeds closed jobs back — usually noticeably better by month two.
Let's talk about what's possible for your business.
A 20-minute intro call, then a written revenue-leak report. No obligation.