Numbers you can audit. Not vanity metrics.
Every engagement runs on the same scoreboard: what a customer costs, what they pay, and what your ad dollars return — live, by channel, verifiable in your own accounts.
Real businesses. Real numbers.
We don't measure success in rankings or impressions. We measure it in calls, booked jobs and paid revenue — and we put it on one screen.
Every paid job, signed contract or retained client returns to Google Ads with its real value.
Live in your Google Ads account within 30 days of onboarding — or the setup month is free.
Flat fee. Ad money goes straight to Google, in an account you own.
Best of 2026 — earned by the playbook on this page
Pacific Appliance Solutions — the appliance-repair company our team markets in Clark County, WA — earned BusinessRate’s “Best of 2026” award, powered by Google Reviews, after a year of running the exact loop we build for clients: every call answered, a steady review cadence, and ads optimized to booked jobs, not clicks.
The numbers you decide with
Cost per booked job
Not cost per lead. The number that tells you what a customer on the calendar actually costs by channel.
Average ticket by source
Which keywords and channels bring the $4,000 installs — and which bring the $90 service calls.
Estimate-to-signed rate
How many estimates and consultations turn into signed contracts and retained clients — by source.
ROAS on paid revenue
Return on ad spend calculated from invoices paid — not from form fills.
Let's talk about what's possible for your business.
A 20-minute intro call, then a written revenue-leak report. No obligation.