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Google Guaranteed · Google Screened · pay per lead

Top of Google. Pay per lead. Badge included.

Local Services Ads sit above everything else on the page, carry the green Google Guaranteed checkmark, and charge you per lead instead of per click. They're also a paperwork maze with a black-box ranking system. We run the whole thing.

Sound familiar?

Great real estate. Tricky landlord.

LSA rewards businesses that treat it as an operating discipline — and quietly buries the rest.

01

Setup is a paperwork maze.

License checks, insurance verification, background checks on the owner and sometimes techs. One wrong document and the profile sits in review for weeks.

02

Ranking is a black box.

Google decides who shows by answer rate, review velocity, booking rate and hours — not by bids alone. Miss two calls and you slide down the same day.

03

You pay for junk leads.

Wrong service, out of area, spam. They're refundable — but only if disputed correctly and on time. Undisputed junk quietly eats 15–30% of many LSA budgets.

What we run for you

What we run for you

From first document to booked-job tracking — LSA as a system, not a set-and-forget listing.

Verification & badge

We assemble licenses, insurance and background-check paperwork, build the profile, and shepherd it through review to the Google Guaranteed or Google Screened badge.

IncludedSetup covered by the flat fee
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Ranking system

Answer-rate monitoring, review velocity, business-hours strategy and bid mode — the levers that decide whether you show first or not at all.

IncludedWeekly checks, monthly review
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Lead disputes

Every lead audited. Spam, out-of-area and wrong-service leads disputed on time so refunds land back in your balance.

IncludedTypical recovery: 15–30% of lead cost
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LSA + Ads strategy

LSA for trust and urgent calls, Search ads for project keywords LSA doesn't cover. One dashboard shows cost per booked job for both.

IncludedWith Google Ads management
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Book an Intro Call

Flat monthly fees. No percentage of ad spend. Month to month.

What the top of Google looks like

Be the Google Guaranteed choice.

Google Local Services Ads put your business at the very top of the results with the green "Google Guaranteed" badge — and you pay per lead, not per click. We get you verified, keep your profile ranking, and dispute the junk leads so you only pay for real customers.

  • Google Guaranteed / Google Screened verification & background-check setup
  • Profile, reviews and response-time optimization for LSA ranking
  • Weekly lead disputes — refunds for spam, wrong-area and non-service calls
  • Every LSA lead tracked to a booked estimate and a paid job
Get pricing
✓ GOOGLE GUARANTEEDSponsored · Local Services Ads
Summit Tile & Flooring4.9 ★★★★★ (212) · Open today · Serves Miami
Call
Competitor Flooring Co.4.6 ★★★★☆ (88) · Closed now
Call
Another Tile Shop4.4 ★★★★☆ (41) · Serves Miami
Call
This week: 19 leads · 4 disputed & refundedCost per booked estimate $48
How ranking really works

LSA is won on operations, not bids

Google watches how you handle its leads: how fast you answer, how many calls you miss, how often a lead becomes a booking, how quickly reviews accumulate. Businesses that answer in seconds and collect reviews weekly float to the top — often above competitors paying more per lead.

That's why we track every LSA lead to its outcome in the same dashboard as your other channels — and why missed-call text-back and review automation are usually part of the setup.

New to LSA? Start with our complete Google Guaranteed guide.

LSA economics: depending on trade and metro, leads run roughly $25–$80 — but only qualified ones should count.
Disputing junk properly returns 15–30% of spend in refunds for a typical account.
The badge lifts trust on every listing you own — even the organic ones.
Our Process

See how easy it is to get started with us

Whether you choose one service or the whole system, we keep the process efficient for you and your business.

01

Quick Intro Call

A 20-minute call to learn your goals, your call flow and where the money is leaking.

02

Audit + Proposal

A written revenue-leak report and a clear proposal — whether or not you sign.

03

Onboarding + Wire-up

Tracking, GCLID capture, CRM connection and the offline-conversion pipeline.

04

Launch

Campaigns go live with call tracking. Dashboard starts filling from day one.

05

Monthly Reporting + Adapt

Google gets its closed-job signals; we shift budget toward what books and pays.

FAQ

Common questions

Do I qualify for Local Services Ads?

Most licensed home-service trades qualify for Google Guaranteed; tax, legal, real estate and some other professional services qualify for Google Screened. We check your category and state on the intro call.

What does a lead cost?

Google sets it by trade and market — roughly $25–$80 for most local categories. You pay Google directly; our management is a flat monthly fee on top.

How fast can leads start?

If your documents are in order, verification typically takes 1–3 weeks. Leads can start the day the badge goes live.

Can I run LSA without regular Google Ads?

Yes. But they cover different searches — LSA for “near me now” trust calls, Search for project and comparison keywords. Most businesses that can afford both should run both.

Ready to take the leap?

Let's talk about what's possible for your business.

A 20-minute intro call, then a written revenue-leak report. No obligation.

We reply within one business day. Or email hello@getbookedagency.com
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